Project Type: Brand Design
Project Date: 2022
Project Specifications: Redesign the logo and branding of a San Jose local business.
For this project, I worked with a group of 2 other students. Together we researched the shops current clientele, as well as created ideas for brand redesigns. Ultimately after much debate, we decided to focus our redesign on increasing interaction from the college student market. As such, the logo was designed to be sleek and clean, while also catering towards a simple, welcoming theme.
